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A connected process · 02
From thought to finished.
01
Discover
The business, the audience, the opportunity.
02
Define
One clear story and a visual direction that belongs to you.
03
Create
Words, design and development shaped as one.
04
Launch
Tested, refined and handed over on accounts you own.
Investment · 03
Clear scope. No surprises.
Single Strand
£350
1–4 pages
Custom design
Considered copy
Desktop and mobile build
One-year domain registration
Launch support
Full Web
£600
5–8 pages
Everything in Single Strand
Expanded customer journey
Services, work or gallery
Advanced interaction
Three months’ website care
One-year domain registration included · 30-day launch warranty · Optional monthly aftercare available
Optional aftercare
I don’t build it and disappear.
Your website can be handed over for you to manage, or I can keep it checked, current and useful. Both plans are optional and run monthly with 30 days’ notice to cancel.
A small change is up to 20 minutes. New pages, redesigns, paid advertising and guaranteed Google rankings are not included. Google Business Profile is free; the Local Growth fee covers independent management and content.
Single Strand · 1–4 pages
A focused website. Everything essential.
£350
For independent businesses that need a polished, professional presence without unnecessary complexity.
What’s included
Discovery and directionA focused conversation about the business, audience and purpose of the website.
Custom designA bespoke visual direction shaped around your business—not a recoloured template.
Up to four pagesTypically Home, About, Services and Contact, or an agreed equivalent.
Considered copyExisting content edited and refined for clarity, tone and flow.
Desktop and mobileThe complete experience designed and refined for both screen sizes.
Also covered
Enquiry journeyClear email, phone, WhatsApp or enquiry-form routes.
Search foundationsPage titles, descriptions and a clear heading structure.
Two refinement roundsTwo structured rounds of reasonable design and content changes.
One-year domain registrationA standard available domain is registered for the first year. Renewal after 12 months is the client’s responsibility, or Dec can arrange it on request.
Launch supportTesting and a 30-day launch warranty. Changes requested after 30 days are quoted in advance or charged at £40 per hour.
Not included Online shops, booking systems, customer accounts, extensive branding, professional photography, complex integrations or substantial copywriting unless quoted separately.
For established businesses with several services, deeper content or more work to demonstrate.
What’s included
Everything in Single StrandThe same discovery, custom design, desktop and mobile build, refinement and launch support.
Up to eight pagesSpace for services, work, case studies, galleries, testimonials or frequently asked questions.
Expanded customer journeyNavigation and content structured around what visitors need before they enquire.
Deeper content developmentMore help shaping headlines, service explanations and calls to action.
Additional depth
Work or gallery presentationA considered way to showcase projects, photography, services or proof.
Advanced interactionAgreed motion, animated transitions or scroll-triggered content where it strengthens the experience.
Useful integrationsSuitable maps, reviews, social profiles, calendars or third-party forms.
One-year domain registrationA standard available domain is registered for the first year. Renewal after 12 months is the client’s responsibility, or Dec can arrange it on request.
Three months’ careTechnical checks and priority correction of build-related issues. Requested changes after the first 30 days are quoted in advance or charged at £40 per hour.
Not included Online shops, membership platforms, bespoke booking systems, customer portals, extensive branding, professional photography or custom software unless quoted separately.
